End of the Ad age?

In 2009, for the first time since the beginning of the ad age, the top 100 media firms had decreased revenues, and not only that but 11 of the 100 2008 top media firms had to file to bankruptcy due to the insufficient revenues of 2009. This clearly represents the nature of media, which it is a produced just wanted when there is disposable income on the market. The port crisis mentality made everyone save up and control expenses during 2009 and this obviously affected the media environment for it suffered a 4.9% loss

http://www.businessinsider.com/2009-revenues-dropped-43-for-nations-100-top-media-companies-2009-12